Web Projects
Medscape Professionals at WebMD Catalog
I have spent the last 7 years at Medscape creating health related online programs. These marketing programs are for new and existing pharmaceutical medications, drug therapies, health centers, and informational programs about health conditions. I’ve worked on projects for companies such as Merck, GSK, BI, and J&J. Our clients have been very happy with the work, and they continue to renew and update these projects.
This program was highly custom and contained two brands within one program. The first few scenes were unbranded with gray colors and generic information. The next five scenes were for one brand whose colors were a teal and a bright green. An informational panel appeared fixed at the bottom of the page.
As you scroll further down, the next five scene were for a second brand whose colors were purple and orange. The information in the bottom panel was completely different. The last few scenes further down included both brands. The content of the informaional panels were in two columns, and the brand logos and links were all in the header.
This online program brought awareness of the difficulties of people living with schizophrenia and experiencing a relapse. The timeline was shortened and the requirements were particular. The program needed to match as closely as possible to the client's previous online program. That included the custom fonts, the textured backgrounds, and frayed edges, as well as the stylized navigation, and the video dropdowns. We were able to launch on time with very few bugs to resolve. The client was very pleased with the end result.
